Identity Match Score Examples

Identity Match Score Examples

This section describes examples of how match scores would be calculated in different scenarios at Twilio.

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Logic examples not valid in all markets.

In many countries across the world, Twilio can use its fuzzy match logic and degrees of freedom logic to calculate a range of scores from 0-10 listed in the table below. However, in some countries this is not available, so Twilio will only return a 0 or 10 binary score. Please check with your Customer Success Manager for details on the geographies in which you are interested.

Rule

Attribute

Supplied Data

Twilio Data

Match Score

Exact first name

First Name

Robert

Robert

10

Misspelling

First Name

Robere

Robert

9

Common Nickname

First Name

Bob

Robert

5

Contains Name

First Name

Rob

Robert Floyd

5

First initial when last name is same

First Name

R
Last Name: Johnson

Robert
Last Name: Johnson

5

Contains multiple words

First Name

Robert

Robert Floyd

9

First name and last name swapped

First Name

First Name: Johnson
Last Name: Robert

First Name: Robert
Last Name: Johnson

5

Different first name

First Name

Stephen

Robert

0

Same last name

Last Name

Johnson

Johnson

10

Misspelling last name

Last Name

Johnsn

Johnson

9

Contains multiple words

Last Name

Johnson

Smith Johnson

9

First name and last name swapped

Last Name

First Name: Johnson
Last Name: Robert

First Name: Robert
Last Name: Johnson

5

Different last name

Last Name

Johnson

Smith

0

Same street address

Street Address

565 Downtown Ave Suite 202

565 Downtown Ave Suite 202

10

Missing street address line 2

Street Address

565 Downtown Ave

565 Downtown Ave Suite 202

9

Misspelling address

Street Address

565 Donwtown Ave

565 Downtown Ave Suite 202

9

Missing street number

Street Address

Downtown Ave

565 Downtown Ave Suite 202

5

Numbers match

Street Address

565 Main Street Apt 202

565 Downtown Ave Suite 202

5

Different street address

Street Address

123 Main Street

565 Downtown Ave Suite 202

0

Same City

City

San Jose

San Jose

10

Different City

City

Los Angeles

San Jose

0

Same State

State

CA

CA

10

State abbreviation

State

California

CA

10

Different State

State

NY

CA

0

Same ZIP/Postal Code

ZIP/Postal Code

90210

90210

10

Different ZIP/Postal Code

ZIP/Postal Code

90210

94086

0


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